For more than a decade, Google has been building products to help people transform the way they work.
Now, work itself is transforming in unprecedented ways. For many of us, work is no longer a physical place we go to, and interactions that used to take place in person are being rapidly digitized. Office workers no longer have impromptu discussions at the coffee machine or while walking to meetings together, and instead have turned their homes into workspaces. Frontline workers, from builders on a construction site to delivery specialists keeping critical supply chains moving, are turning to their phones to help get their jobs done. While doctors treating patients and local government agencies engaging with their communities are accelerating how they can use technology to deliver their services.
Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever to establish and maintain.
These are unique challenges, but they also represent a significant opportunity to help people succeed in this highly distributed and increasingly digitized world. With the right solution in place, people are able to collaborate more easily, spend time on what matters most, and foster human connections, no matter where they are.
That solution is Google Workspace: everything you need to get anything done, now in one place. Google Workspace includes all of the productivity apps you know and love—Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and many more. Whether you're returning to the office, working from home, on the frontlines with your mobile device, or connecting with customers, Google Workspace is the best way to create, communicate, and collaborate.
With Google Workspace, three major developments are being introduced:
a new, deeply integrated user experience that helps teams collaborate more effectively, frontline workers stay connected, and businesses power new digital customer experiences
a new brand identity that reflects Google’s ambitious product vision and the way their products work together
new ways to get started with solutions tailored to your unique needs
New user experience
At Next OnAir in July, Google announced a better home for work. One that thoughtfully brings together core tools for communication and collaboration—like chat, email, voice and video calling, and content management and collaboration—into a single, unified experience to ensure that employees have access to everything they need in one place. This integrated experience is now generally available to all paying customers of Google Workspace.
In the coming months they’ll also be bringing this new experience to consumers to help them do things like set up a neighborhood group, manage a family budget, or plan a celebration using integrated tools like Gmail, Chat, Meet, Docs, and Tasks.
It has already been made easier for business users to connect with customers and partners using guest access features in Chat and Drive, and in the coming weeks, you’ll be able to dynamically create and collaborate on a document with guests in a Chat room. This makes it easy to share content and directly work together with those outside your organization, and ensure that everyone has access and visibility to the same information.
When every minute you spend at work is a minute you could be helping your daughter with her homework, efficiency is everything. A lot of hard work has been done to add helpful features that make it easier to get your most important work done. For example, in Docs, Sheets, and Slides, you can now preview a linked file without having to open a new tab — which means less time spent moving between apps, and more time getting work done. And beginning today, when you @mention someone in your document, a smart chip will show contact details, including for those outside your organization, provide context and even suggest actions like adding that person to Contacts or reaching out via email, chat or video.
By connecting you to relevant content and people right in Docs, Sheets and Slides, Google Workspace helps you get more done from where you already are.
Reinforcing human connections is even more important when people are working remotely and interacting with their customers digitally. It’s what keeps teams together and helps build trust and loyalty with your customers.
Back in July, Google shared that they're bringing Meet picture-in-picture to Gmail and Chat, so you can actually see and hear the people you’re working with, while you’re collaborating. In the coming months, Meet picture-in-picture will be rolled out to Docs, Sheets, and Slides, too. This is especially powerful for customer interactions where you’re pitching a proposal or walking through a document. Where before, you could only see the file you were presenting, now you’ll get all those valuable nonverbal cues that come with actually seeing someone’s face.
And because many companies are implementing a mix of remote and in-person work environments, Meet supports a variety of devices with the best of Google AI built-in. From helpful and inclusive Series One hardware kits that provide immersive sound and effortlessly scalability, to native integrations with Chromecast and Nest Smart Displays that make your work experience more enjoyable—whether that's at home or in the office.
New brand identity
10 years ago, when many of Google products were first developed, they were created as individual apps that solved distinct challenges—like a better email with Gmail, or a new way for individuals to collaborate together with Docs. Over time, Google products have become more integrated, so much so that the lines between their apps have started to disappear.
The new Google Workspace brand reflects this more connected, helpful, and flexible experience, and their icons will reflect the same. In the coming weeks, you will see new four-color icons for Gmail, Drive, Calendar, Meet, and the collaborative content creation tools like Docs, Sheets, Slides that are part of the same family. They represent Google’s commitment to building integrated communication and collaboration experiences for everyone, all with helpfulness from Google.
Google Workspace is also being brought to the education and nonprofit customers in the coming months. Education customers can continue to access Google tools via G Suite for Education, which includes Classroom, Assignments, Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet. G Suite for Nonprofits will continue to be available to eligible organizations through the Google for Nonprofits program.
New ways to get started
Simplicity, helpfulness, flexibility—these guiding principles apply both to the way people experience Google products and to the way business is done at Google. All of the customers share a need for transformative solutions—whether to power remote work, support frontline workers, create immersive digital experiences for their own customers, or all of the above—but their storage, management, and security and compliance needs often vary greatly.
In order to provide more choice and help customers get the most out of Google Workspace, the editions are evolved to provide more tailored offerings. The new editions for smaller businesses are aimed at those often looking to make fast, self-serviced purchases. The editions for larger enterprises are designed to help organizations that have more complex implementation needs and often require technical assistance over the course of a longer buying and deployment cycle.
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